In Rainbows by Radiohead

Regardless of actual quality of music, Radiohead's new release comes with a premise that is close to revolutionary in today's cash-flow stagnant music market. With their LP "In Rainbows" the influential band has decided to release the album themselves, however, you can download the "digital disc" directly from Radiohead, giving as much or as little as you want for the download. In much more un-revolutionary way, you can also buy the "discbox" (pictured on left) for $80. While it is perfectly possible that this idea has been used before, and I'm actually pretty sure it has, for a band with a presence as large as Radiohead's to do so really turns heads.